What is Links?
Make your links meaningfull !
If you're linking from an image, then you should absolutely use the ALT tag. It always very wise to have an additional link in readable text.
Broken links should be avoided and only link to an external website if that one contains additional content or when it is usefull for your visitors.
What is TITLE tag?
The title tag is very important for a top search engine position so it deserves special attention for SEO optimization.
This tag is part of the head section of a page and will typically appear like this :
Use your keyword, without repeating it over and over again, in the title tag on the indexpage and also on all other pages of your website.
Every page should have its own title that says exactly what the page is about. There is no need to include a company name. Should you include that name anyway -maybe because you like your name-, then put it at the very end of the title.
Write no more than 60 characters for this is the maximum number of characters that will be shown by Google in the returned search engine results.
The title tag must be meaningfull because it will feature in almost all search engine results. Even when you can be found at a top search engine position, your title must still be inviting to click on it and enter your Web page.
What is Meta description?
This one is also part of the head section of a page and will look like this :
When looking at the source of a page, nobody will see the contents of the Meta description tag.
Still, this one deserves special attention because the description will often appear underneath the title in the search engine results.
Together with the title, it must attract visitors to click through towards your website.
Be brief, thourough and correct, and use your keyword in the description.
Concerning your homepage, a well written title and description can be used for the directory and search engine submission of a Web site.
What is Headers and subtitles
,...?
The H1 and H2 tags are meant to be used as the header of the page or paragraphs. Use them for this !
The H1 tag should be the first header within the body section of your page.
Include your keyword in this tag too. The H1 tag should tell short and briefly, just like the page title, what your page is about. The contents of the title meta tag can be repeated here.
Personally, i seldom use the H2 en H3 tag and i'm in favour of other textual aspects to highlight subtitles, especially the and the tag.
Should you use the H2 tag however, then use it the right way :
• a H2 tag should follow a H1 tag.
• The tags have a larger font size to highlight the text they include. Avoid spam and keep this larger font !
What are Eye catching text effects?
By using tags such as
• : bold
• : Italic
•
• : - especially where n is a integer
we can point our visitors to important parts of text, and yes, search engine robots will notice this too !
Don't exagerate ! When using a bold font on almost every part of text on your page, then this will loose its eye catching effect.
Don't use these tags just to highlight your keywords. Optimize your page for your visitors. If you highlight your keyword because it might be interesting for your visitors, then this is certainly a good thing. However, doing so only for the search engines is not a good idea.
What are ALT tags?
Alt tags appear with images. This will look like this :
The description as it appears in the ALT tag, is only visible when someone holds his mousepointer upon the image, and also when the visitor uses an images disabled browser.
So, the ALT tags are used by both a visitors and a search engine. The contents of an image can never be seen by a search engine, so we should provide alternative content.
Don't try to be deceptive when writing the content of the ALT tag and be precise. When you make your web page look more attractive by adding an image or a photo, then try to include a perfect image with an additional value to your page content. Doing so will most likely give you the opportunity to include your keyword within the description.
Should you use the image to put a link to another page, then you should use the ALT tag as if it were the anchor text of a text link.
Above you could already see how anchortext can help you to achieve a top search engine position.
How Benefit of Creation of a sitemap?
We make sure that every page is maximum 2 clicks away of the entry page.
If you have deep content pages, categories, products, sub products, then a sitemap should be provided.
A sitemap is usefull for both search engines and visitors.
The number of links on a page must be limited to 100 !
What is Adwords?
Ans:- A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages.
What is PPC?
Ans:- Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.
What is Adsense?
Ans:- AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
What is meta tag?
Ans:- An HTML tag that identifies the contents of a Web page for the search engines. Meta tags are hidden on the page, but they, as well as all the HTML code on a page, can be viewed by selecting View/Source or View/Page Source from the browser menu. Meta tags contain a general description of the page, keywords and copyright information.
What is FTP?
Ans:- A communications protocol governing the transfer of files from one computer to another over a network.
What is an SEO, SEM and how important are they for an organization? Explain briefly.
Ans: There is a lot of helpful information, as well as a lot of misinformation, floating around regarding search engine optimisation (SEO) and search engine marketing (SEM). First of all, let's start with the names: SEO stands for search engine optimisation (or optimization if you're from the States). In its simplest form SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.
But with the advent of search engines introducing fees for guaranteed inclusion in their indices, directories charging for reviews and the emergence of PPC listings, SEO now has an element of media buying mixed in. Thus, thanks to Danny Sullivan, it has now been called search engine marketing or SEM (you can still call it SEO if you want).
Could you briefly explain pagerank algorithm?
Ans: The original PageRank algorithm was described by Lawrence Page and Sergey Brin in several publications. It is given by
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
where
PR(A) is the PageRank of page A,
PR(Ti) is the PageRank of pages Ti which link to page A,
C(Ti) is the number of outbound links on page Ti and
d is a damping factor which can be set between 0 and 1
What do you mean by Bid for Click?
A search engine under which you bid for your site to be ranked under a keyword. It is like PPC and PP.
What’s the meaning of Doorway Page?
It is a entry page in a web site. A doorway page is used solely for the purpose of driving traffic to another page. Doorway pages rarely are written for human visitors. It is used for search engine to achieve high ranking.
What do you mean by Keyword density?
The ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page.
What is Keyword prominence?
How prominently keywords appear in the text of a web page. Title tags, headers, the beginning of paragraphs and hyperlinks, are just some of the places keywords should appear prominently.
What is the importance of tags?
There are six levels of headings in HTML. H1 tag is one of them and search engine spider only recognizing H1 tag.
What do you mean by page rank (PR)?
Page Rank is Goggle’s ranking software that calculates the relevance of a webpage to the search keywords entered. Google measures ranking on a scale of 0 to10.
What do you mean by SEO?
It is a process of choosing targeted keywords and keyword phrases related to a web site so the site will rank high. And it is also marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
What is a spider?
A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or crawler.
What do you mean by URL?
An acronym for "Uniform Resource Locator," this is the address of a resource on the Internet.
What is SERP’s?
It is search engine result page retrieved by search engine based on specific keyword.
What is PPC?
Advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain sectors.
What is a Mirror site?
A Web site that is a replica of an already existing site, used to reduce network traffic (hits on a server) or improve the availability of the original site. Mirror sites are useful when the original site generates too much traffic for a single server to support. Mirror sites also increase the speed with which files or Web sites can be accessed: users can download files more quickly from a server that is geographically closer to them.
What is the difference between Black hat Optimization and White hat Optimization?
The difference between black hat optimization and white hat optimization is one using unfair technique and the other one using fair technique. Black hat optimization use unethical and illegal technique and white hat optimization use fair technique to get higher search engine ranking.
Please describe what is cloaking?
The hidden text of a page. In clocking a surfer would receive the actual page whereas a search engine spider would receive a different page, but would assume that it is the actual page that surfers see.
What do you mean by Sand box Effect?
Google penalize a new web site when it detects a web site using unfair technique to get rank search engine.
What do you mean by Viral Marketing?
It’s a marketing technique used in net.
What do you mean by bad neighborhood?
If a site is give a link to a site which is banned by search engine.
What is fake copy listing?
The practice of stealing content from another web site, republishing it and submitting the duplicate page to the search engines in a hope to steal traffic from the original site.
What is False Drop?
A web page retrieved from a search engine or directory which is not relevant to the query used.
What do you mean by Gulliver?
The name of the Northern Light Search Engine's spider.
What is Inktomi?
The database used by some of the largest search engines, including Hotbot. Inktomi is also used by Yahoo when no matches are found in Yahoo's own database.
Describe the meaning of Keyword Stuffing?
The repetition of keywords in META tags or elsewhere.
What are Meta Search Engines?
A type of search tool that will allow a user to conduct a search across two or more search engines and directories at a time. These tools don’t hold an index of their own, but are programmed to search across many of the top search tools simultaneously.
What do you mean by Multi Crawl?
A parallel search engine which offers users their own branded versions.
What are Multiple Keyword tags?
The use of more than one Keywords META tag in order to try to increase the relevancy of the best keywords on a page. This is not recommended. It may be detected as a spamming technique, or all but one of the tags may simply be ignored.
What is Northern Light?
It is a search engine.
What do you mean by Page View?
Page view displays web pages as they will appear in a Web browser.
What is Politeness Window?
Most search engine spiders limit their access to each server. If your page is hosted on the same server as thousands of other pages, the spider may never get the time to reach (and index) your page.
What is a Portal Site?
Portal sites are those sites who give entry point to number of user.
Ex - Search engine and directory.
What do you mean by a Referrer?
The URL of the Web page from which a visitor came
What is Relevancy Algorithm?
Relevancy Algorithm is used by some Search Engines to attempt to pull up search results that apply to the search query.
Ex- Google, Yahoo.
What do you mean by Scooter?
AltaVista search engine’s spider.
What is Searchking?
It is a search engine which allows the user to vote on the relevancy of the page returned by the query.
What is Sidewinder?
The name of the Infoseek search engine’s spider.
What do you mean by Siphoning?
The act of stealing another site’s traffic by copying content, tags or trademarked names and phrases.
What do you mean by Skewing?
A technique used by search engines. It refers to the practice of artificially altering the search results to certain documents will score well on certain queries.
What is a Slurp?
Name of Inktomi’s spider.
What is Sniffer?
The name of a filter program that is used by Infoseek.
What do you mean by Spamming?
1. Sending of unsolicited bulk electronic mail
2. Hidden text.
3. Stuffing pages, graphic images, etc. with irrelevant words.
4. Doorway pages, multiple domains or sub domains with essentially the same content.
5. Cloaking.
6. Linking to bad neighborhoods.
What is a Splash page?
This is a entry page where sometime we find little information and a lot of flash and image. A splash page can, however, cause problems for search engines trying to access your web site to index it.
What is SSI?
A type of HTML command that allows webmasters to insert code from an outside HTML document. It is especially used with things like menus, headers and footers that are the same for all pages.
What is Stemming?
The use of linguistic analysis to get to the root form of a word. It reduce a search query to its stem or root form, such as past tense and plural and singular usage are taken into account when performing a search learn, it will bring learn, learning, learned etc.
What is a Stop Word?
Search engines and directories ignore certain "stop words" like single letter, two-letter and three-letter words (a, the, of, and, but). These common words do not contribute to relevancy and are not recognized in a query.
What is a Unique Visitor?
A real visitor to a Website. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a Web site. If someone visits twenty pages within your site, the server will count only one unique visitor and twenty page accesses.
What is a Virtual Server?
When a domain is hosted on a virtual server, it means that it shares that server with other domains.
What is Voila?
Global Christian Internet Search and Directory.
What do you mean by ODP?
Open Directory Project - The largest human edited directory on the Internet.
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Boolean searching is a method of combining search terms in database searching using Boolean operators: AND, OR and NOT.
A feature that allows searchers to search for words that are near each other in a document.
Why this Syntax is used in Google ( allinurl: ) ?
If you start a query with [allinurl:], Google will restrict the results to those with all of the query words in the url. For instance, [allinurl: goggle search] will return only documents that have both "Google" and "search" in the url.
What do you mean by Cached Pages?
What do you mean by FFA sites?
What do you mean by Peoximity Searching?
What do you mean by Stop words?
How can you say whether a site is passing on PR ?
How do you know how many BL a site is having?
What is the search syntax of google to know whether a site is cached or not?
What is Google’s Bourbon Update?
The Bourbon update started around May 20th, 2005, and 10 days later has yet to settle down. This officially makes it the second longest update since Florida which lasted almost 20 days.
Non-thematic Linking
Duplicate Content*
Run of Site Links
Low Quality Reciprocal Links
* Google Bourbon seems to have screwed up their duplicate content detector, and there are many examples of Google assigning "authority" to the duplicate page, and restricting the original page to the "similar results" filter.
However, upon viewing a few of the sites filtered by Bourbon, they have a number of things in common - basically 2 or more of the factors listed above.
Think like Google - what "signals of quality" does your site have? How can you increase and expand those signals? What can they do to automatically detect both quality and low-quality signals.
Google is trying to present their users with the best search results - concentrate on what criteria, apart from the basic on-page factors, they are using to judge the quality of a given page. Google wants quality results - if your site isn't ranking well in the post-update aftermath of Bourbon, reassess your strategy and look into what factors Google's algo might use to rank sites now, and in the future.
What we shouldn’t do on a page?
What do you know by a Framed Page?
How you’ll know whether a Page is Framed or not?
What do you mean by Deadlinks?
Why the command rel=”nofollow” Used?
What do you mean by Multiple titles?
How to write a good Title?
What we’ll have to follow while writing a link request mail?
b. Never tell much about your site and your self.
d. No rudeness will be there on the mail.
What do you mean by a Domain name?
How we’ll count the internal and External links of a particular site?
(Bad request)
The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.
(Unauthorized)
The request requires user authentication. The response MUST include a WWW-Authenticate header field
(Forbidden)
The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated. If the request method was not HEAD and the server wishes to make public why the request has not been fulfilled, it SHOULD describe the reason for the refusal in the entity. If the server does not wish to make this information available to the client, the status code 404 (Not Found) can be used instead.
(Not Found)
The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.
(Request Timeout)
What do you mean by 500 error?
In web design, the area that is not viewable to the visitor until they scroll down on the page is typically called what?
(301- Moved Permanently) The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cache able unless indicated otherwise.
The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. This response is only cache able if indicated by a Cache-Control or Expires header field.
If the 302 status code is received in response to a request other than GET or HEAD, the user agent MUST NOT automatically redirect the request unless it can be confirmed by the user, since this might change the conditions under which the request was issued.
Images and ALT Tags
Make sure that every single page on your site has clear navigation, and users know exactly where they are and where they are going. Navigation buttons should not contain mystery meat terms like “stuff”, or “about me”, or “cool things”. All of your navigation should be painfully clear as to what page it is describing.
you should avoid when designing your site for search engines and search engine users. A dark background, a table with jarring colors and light text - this sample, if let loose on the Web, would drive away visitors in droves. This might sound like a no-brainer, but sites with text that is hard to decipher tend to get less visits by search engine users. Make your text readable.
Avoid busy backgrounds that obscure the text; if site visitors have to slow down to interpret your text, you’ve just lost an audience.
Make your text scannable: use bullets, headlines, and bold text so users can scan your content quickly.
Keyword phrases are the bedrock of search engine optimization. Keyword phrases used appropriatately in your site’s content will attract both search engine spiders and search engine users. The main thing with keyword phrases is that you need to come up with the keywords that are searched for most frequently and that are the most relevant to your site’s purpose.
You also need to target your audience. If you were searching for sites about the Oregon Trail, what would you look for? Make sure that your site is targeted at who you would like to come visit your site. Quality users beat quantity users any day, because the users who find your site because of the site’s purpose, and not because they accidentally stumbled upon it, will be the ones who will be your best
Meta Keyword and Description Tags
Proofread Your Site
What is mod_rewrite?
What do the acronyms CPC & CPM refer to in terms of Internet advertising?
What is the difference between a usability test and a usability review of a website?
The "web-safe" color palette contains how may unique colors?
Which two Microsoft research papers share a common methodology and purpose for examining link and content data?
In December 2004, Google opened a "secret" data center outside of what major metropolis?
Which is the typical order of operations for a search engine's primary functions?
If the nature of the WWW's link structure and document structure is fractal, what does this mean for search engines?
What do you mean by Trokenization?
Two Stanford graduate students released a paper in March 2005 on the subject of which type of spam?
The term "churn & burn" describes what in relation to search engine spam tactics?
Which method of 'cloaking' is considered to be the most 'effective' for fooling the search engines?
If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like
Google Analytics are a valuable source of insight for this. You can use these to:
• get insight into how users reach and behave on your site
• discover the most popular content on your site
• measure the impact of optimizations you make to your site (e.g. did changing those title and description meta tags improve traffic from search engines?)
For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).
Make use of free webmaster tools
Major search engines, including Google, provide free tools for webmasters. Google's Webmaster tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:
• See which parts of a site Googlebot had problems crawling• Upload an XML Sitemap file
• Analyze and generate robots.txt files
• Remove URLs already crawled by Googlebot
• Specify the preferred domain
• Identify issues with title and description meta tags
• understand the top searches used to reach a site
• get a glimpse at how Googlebot sees pages
• Remove unwanted sitelinks that Google may use in results
• Receive notification of quality guideline violations and file for a site reconsideration
• Yahoo! (Yahoo! Site Explorer) and Microsoft (Live Search Webmaster Tools) also offer free tools for webmasters.
Helpful resources for webmasters
• Google Webmaster Help Group - Have questions or feedback on our guide? Let us know
• Google Webmaster Central Blog - Frequent posts by Googlers on how to improve your website
• Google Webmaster Help Center - Filled with in-depth documentation on webmaster-related issues
• Google Webmaster Tools - Optimize how Google interacts with your websit
• Google Webmaster Guidelines - Design, content, technical, and quality guidelines from Google
• Google Analytics - Find the source of your visitors, what they're viewing, and benchmark changes
• Tips on Hiring an SEO - If you don't want to go at it alone, these tips should help you choose an SEO Company
• Find pages that link to your site and competitor site using Site Explorer
• Check your web page in different screen resolutions
• Out your domain or keywords in search box to find relationship between linking sites and topics, a Visual Meta search engine
• Check you site load time and fix if it is too slow. This will help search engine spiders to crawl easily
• Find out how search engine spiders look at your site
• Find how your website is targeted in local search engines
• Find insight of your website keyword search terms and location; target your business accordingly
• Find insight of your website keyword search terms and location; target your business accordingly
• Get quick traffic and cost estimates on your keywords for sponsored listings
• Measure your ROI from SEO, PPC and conversion rate optimization
Some Helpful Tools
• Back link Builder: http://www.webconfs.com/backlink-builder.php
• Check duplicates URL: http://www.copyscape.com/
• Check Similarity- http://www.webconfs.com/similar-page-checker.php
• Comparison- http://tools.seobook.com/general/website-comparison/
• Convert Host/Domain Name to IP Address and vice versa: http://www.hcidata.info/host2ip.cgi
• Computer & IT learning center: http://www.flazx.com/
• Check internet speed: http://www.abeltronica.com/velocimetro/pt/?idioma=uk&newlang=uk
• Check page rank: http://www.pagerank.net/pagerank-checker/
• Check class c back link: http://www.webrankinfo.com/english/tools/class-c-checker.php
• Check IP Address: http://www.ip-report.com/
• Check you position: Your Google™ SOAP API Key* :(JqVOWahQFHLDxtvbSKcRYZiAtEdoRDTa) http://www.googlerankings.com/index.php
• Ex-change of Money: http://www.x-rates.com/cgi-bin/cgicalc.cgi?value=1&base=AUD
• For Directory Submission: Link Suggestion Tool: http://tools.seobook.com/general/link-suggest/
• Google Competition- http://www.google.com/webhp?complete=1&hl=en
• HTML Validated: http://validator.w3.org/
• Keyword Density: http://tools.seobook.com/general/keyword-density/
• Keyword Suggestion- http://tools.seobook.com/general/keyword/
• Meta Tag Analyzer: http://www.submitexpress.com/analyzer/
• Link Popularity Check Tools:http://www.marketleap.com/publinkpop/
http://www.submitexpress.com/linkpop/
• Page Size: Home Page Analysis: Loading Time: Connection Rate: Download Time: http://www.websiteoptimization.com/services/analyze/index.html
• Reverse IP: www.domaintools.com
• Reciprocal link checker: http://tools.seobook.com/general/link-check/
• Similar-page-checker: http://www.webconfs.com/similar-page-checker.php
• Site score: http://www.silktide.com/tools/sitescore
• Spider Test: http://tools.seobook.com/general/spider-test/
• Site Report Card: http://www.sitereportcard.com/
• Translation Tool: http://translate.google.com/translate_t#
• Website-comparison: http://tools.seobook.com/general/website-comparison/
• Website Analysis: http://www.seoworkers.com/tools/
RECIPROCAL
Across, 10 letters.
A link is _____________ when two sites link to each other; a type of backlink that should be avoided.
PAGERANK
Down, 8 letters.
The way Google estimates a site's popularity. Can be from 1 to 10.
ADWORDS
Down, 7 letters.
An advertising program by Google.
DMOZ
Across, 4 letters.
The largest human-edited search directory.
FLASH
Down, 5 letters.
A technology for making Web movies; used mostly for banners.
DEADLINK
Across, 8 letters.
A link that leads to nowhere.
WEBCONFS
Across, 8 letters.
One of the most popular SEO sites, which provides many SEO tools, articles and a discussion forum for SEO professionals.
MSN
Across, 3 letters.
The search engine owned by Microsoft.
ANCHOR
Down, 6 letters.
The actual text of a link; the words that are hyperlinked to another site/file/bookmark.
CSS
Across, 3 letters.
The document which controls the visual appearance of a site.
GOOGLEBOT
Across, 9 letters.
One of the most famous search engine bots.
METATAG
Down, 7 letters.
Once this was the most important item for search engines.
ORPHAN
Down, 6 letters.
A page that has no inbound (and very often no outbound) links.
LINKFARM
Down, 8 letters.
An in ethical SEO practice that includes creation of a group of highly interlinked sites aimed at inflating link popularity.
KEYPHRASE
Across, 9 letters.
A group of keywords.
ROBOTSTXT
Across, 9 letters.
The file, which tells search engines the pages and directories of a site that are to be excluded from indexing.
BOMBING
Down, 7 letters.
When several blogs and sites link to the same site, with the same anchor text, aiming to push this page to the top of Google for the keyword in the anchor text.
STUFFING
Down, 8 letters.
Artificially inflating keyword density.
CROSSLINKING
Down, 12 letters.
The practice of linking together several domains usually owned by the same person/company in an attempt to artificially inflate a site's popularity.
SERP (search engine result page)
Across, 4 letters.
An abbreviation for pages with search results.
CLOAKING
Across, 8 letters.
An unethical SEO practice attempting to mislead spiders about the actual content of a site.
ALEXA
Down, 5 letters.
A company that provides traffic estimates and a rank for most of the sites on the Internet.
BANNED
Across, 6 letters.
A site that is excluded from search engines is called _____.
FRAMES
Across, 6 letters.
Actually it is several HTML pages but with the same URL. One of the nightmares of SEO.
SANDBOX
Down, 7 letters.
This is where Google places your site until it gets mature to be included in search engines.
USERAGENT
Down, 9 letters.
The generic name for a browser, a search engine spider or any program that requests a Web page.
DOORWAY
Across, 7 letters.
A black hat SEO practice that uses a single page, stuffed with keywords, to get higher rankings with the search engines. Also known as "gateway page" or "bridge page".
BLACKHAT
Down, 8 letters.
The other name of unethical SEO practices.
ALT
Across, 3 letters.
The text that appears when you put your mouse on top of an image or a picture.
SITEMAP
Down, 7 letters.
A page that contains a list of all the links on a site.
HIT
Across, 3 letters.
The number of times a file on a Web site is accessed is called ______.
OVERTURE
Across, 8 letters.
Once it was the leader in PPC Engines, now it is part of Yahoo!.
DENSITY
Down, 7 letters.
The percentage of keywords on a page.
SPIDER
Across, 6 letters.
Crawler.
EZINE
Down, 5 letters.
An electronic magazine that pubishes mainly articles.
LINKPOPULARITY
Across, 14 letters.
The number of backlinks a page has, regardless of the quality of the pages or sites linking to it.
WEBRANK
Down, 7 letters.
The score Yahoo! gives to a site. Can be from 1 to 10.
OUTBOUND
Down, 8 letters.
A link from your site to another.
YAHOO
Down, 5 letters.
One of the major search engines.
INBOUND
Across, 7 letters.
A link that comes from another site to yours.
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